![]() The first real problem he encountered was the looseness in the Etch-A-Sketch mechanism when changing directions. “Using small enough line segments, you can even draw a circle!” “As an example, G1 X40 Y60 F400 means go 40 mm to the right and 60 mm up at a speed of 400 mm per minute,” he says. Coding is, therefore, crucial.įor this, Quint used variations of the G-code command G1, noting the required x/y position and the required speed. ![]() “You’re basically telling the machine ‘go here, go there, now here, now there’ using commands known as G-code,” Quint explains. As with all CNC machines (those which use software connected to a tool to automate control such as 3D printers), simple x and y co-ordinate commands are issued. ![]() It meant more work up front, but was well worth it in the long run.”Įven so, the challenge didn’t stop there. “That’s something I’ve never had to worry about because I spent a lot of time designing and producing a strong frame. “Other projects have connected stepper motors to an Etch-A-Sketch, but the makers have quickly found they have to take the whole thing apart just to reset the screen,” Quint tells us. “But when I discovered it was capable of driving stepper motors using programs such as bCNC, I knew I’d found my solution for a portable CNC Etch-A-Sketch.” Indeed, his use of our favourite computer meant he could produce a wireless unit that was so light and sturdy, it could also be picked up and shaken to clear the display without causing any damage. “I had no idea the Raspberry Pi was so powerful,” he says. This entry was posted in Uncategorized by yihongchen. Etch A Sketch should partner with various retailers such as Walmart who will promote the product in their store advertisements and in stores, by placing them in a noticeable and easily accessible location such as the end of the aisle, and offering them at a discounted price. Another suggestion has to do with price, place and promotion. Etch A Sketch is a very basic toy and has many direct and indirect competitors, so one suggestion I have is to upgrade the product by expanding the features of the product such as adding knobs that allow the user to draw in different colors. Since this is most likely not a sustainable tactic, Etch A Sketch should consider options for future marketing campaigns so that it is not forgotten about again. This has proven to be successful, since the toy “has seen sales jump 1,556 percent since last week, when Mitt Romney aide Eric Fehrnstrom called the Romney campaign ‘almost like an Etch A Sketch’ that could be rebooted for the fall campaign against President Obama.” ![]() Many young children these day may not even know about Etch A Sketch, so I think it was smart to appeal to an older target market and include the product in political discussions, therefore reminding the adults about the product they may have forgotten about so that they will buy it for themselves or their children. Etch A Sketch focuses on parents and adults as it’s target market, since children usually don’t care or don’t know about politics. By talking about politics, Etch A Sketch has differentiated itself from other toys whose marketing campaigns are targeted toward children. It is a good marketing tactic because like the article said, it does not alienate any political groups. Etch A Sketch’s marketing campaign includes declaring itself as apolitical, which takes advantage of an opportunity to be involved in the political discussion during a time when politics is a hot-button issue. I found Adfreak’s article about Etch A Sketch very interesting ( ) .
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